A lot of people have heard about blogs (web logs, a site where someone or a team of someones posts short articles on a particular topic) and I use blogging software (Wordpress, to be exact) on some of my sites because it makes it very easy to set up a blog and to set up a simple web site that the client can update and change themselves.
But, should every web site have a blog or be a blog?
I don’t think so.
If you have something to say that may be of interest to your clients, then a blog is a good way to get that info out and make it easy for you to put up posts regularly. Does that help your business? Yes, it shows that you know a bit about what you’re talking about, lets clients get a feel for you and how you work before they hire you, may even help a few people out and that’s always good.
But a blog can also do harm, especially if it’s set up and then not posted to regularly. I don’t think you need to post to your blog every day (as you can tell from my blog), but even getting a post up there every month can be a problem if you’re busy. And if you really don’t have something to say and you’re reaching for topics every time, it’s really hard to do. If a potential client comes to your site and sees you haven’t posted to the blog in 6 months, that gives a bad impression. It’s like looking in a shop window and seeing nothing but cobwebs and dust, you probably aren’t go to go in to buy something.
Not to discourage people from starting a blog, just think about how often you’re going to post and keep to some kind of schedule.
Here are a couple of links to blogs (of course) about blogging (or meta-blogs, if you will):
{ 1 comment }
