Blogs are everywhere on the internet these days, most people have heard the term, but what is a blog? Theoretically, the term comes from web log and at the simplest level, a blog is a site where the writer posts entries, like journal entries.
So, it can be a sort of diary, if you would ever write a diary where everyone on the internet can read it. Probably not a good idea. More often, a writer has a subject they are interested in, say broadway musicals or politics, and they write about that subject. The entries can be anything but are often news or analysis about the blog’s subject.
When this all started, most blogs were written by one person, now there are many blogs that are written by a team of writers (TUAW and Engadget are examples). And these blogs make money. How you ask? Mostly by having Google Ads on the site. When a reader clicks through on a Google Ad, the blog gets some money.
Lately I’ve read a lot of articles telling businesses that they need blogs on their web sites. Blogs can be very useful, if you have something to say every month or so. If you are a small business that is putting up an informational site (something like an online brochure), then I’m not sure you need to have a blog. Even worse than not having a blog is having one that was last posted to 6 months ago (though it does happen to the best of us), then your company looks dead.
If you do have something to say (new information to post, new research to comment on) every month or so, a blog is a great way to start communicating to the World Wide Web (and your customers). But it’s not for everyone, keep that in mind.
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